The Strides of Storytelling in UX

Storytelling in UX — Bumpy Ride

Your Average User

If we talk about your average user, most of them aren’t viewing facts and design aesthetics on your website. They’re looking for something to relate to — a story.

How does storytelling work?

Our minds love making connections. The better story you give to your users, the easier it’ll be for them to make that connection. Let me explain with an example:

  • Casual Connection: When one event causes another event to happen
  1. Do some homework
  2. Create your content
  3. Talk in your user’s language

Choose your stage

A fish can never climb a tree and a lion can never soar in the skies.

Storytelling in UX — Choose your stage

Do some homework

Before you actually start writing, it’s critical to evaluate your user’s needs as well. The best way to find out is to research them directly and find their needs and wants. Let’s walk through an example.

Storytelling in UX — User research
Storytelling in UX — creating an experience

Create your content

Now that you’ve set up your stage, it’s time to start planning your experience. It’s important to understand that when I say ‘Content’, I’m not just talking about words and visual elements. Your entire digital experience has to be backed by:

  • Context: Describes why should you care

Talk in your user’s language

Every industry has its own norms and lingo. You as a designer need to be absolutely adept in their language. Our primary goal when building digital experiences is to resonate with our uses. That can only be done when we talk in a language the users understand.

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